Baby2baby Ambassador Paris Hilton 

If your phone’s photo library is currently 90% baby smiles, 9% blurry attempts at capturing baby smiles, and 1% actual useful screenshots, you are not alone. We know how much joy those tiny faces bring, and right now, that cuteness has a purpose!

Voting is officially open for Colossal’s third annual national Baby of the Year competition, presented by Jessica Alba!

Whether you entered your own little one, rallied the grandparents, or were designated as the family group chat cheer captain, now is the time to start casting those votes.

Why You Should Cast Your Vote Today:

• One Free Daily Vote: Supporters can cast one free vote every 24 hours using quick Facebook or SMS authentication.

• A Big National Stage: One grand prize winner will take home a $25,000 cash prize, star in an ad campaign with The Honest Company, and be featured in an advertorial in Variety magazine.

• Big Impact: Getting involved goes far beyond cute photo galleries. Optional votes by donation help raise critical support for Baby2Baby (administered via DTCare), a national non-profit providing diapers, formula, clothing, and basic necessities to children in need across all 50 states. Over its first two years, the competition generated more than $45 million in grants for Baby2Baby.

Baby of the Year 2026 Registration Is Still Open!

Haven’t submitted a profile for your little contender? Don’t worry—registration is still open for babies under 24 months old! It is completely free to sign up, upload a photo, and join the excitement.

Visit the 2026 Baby of the Year Official Information Guide for all of the details about the competition.

Let the ultimate cuteness celebration begin! 💛

*The national digital ad campaign consists of a feature on Honest’s social media channels and official website, as well as social media ads featuring Honest products run through Honest’s channels.