If you’ve been searching for baby contests, baby photo contests, or online baby competitions, you’ve probably noticed there are plenty of options for families.
Some are brand ambassador searches. Others are simple photo contests with a single winner. Some rely entirely on judges, while others invite the public to participate.
So, what makes Baby of the Year different?
Baby of the Year is more than an online baby competition. It’s an opportunity for families to celebrate their wee little one, connect with friends and loved ones, and help generate charitable support benefiting Baby2Baby through Colossal’s charity grantmaking partner, DTCare.
If you’re specifically comparing Baby of the Year with the Gerber® Photo Search, read our guide: Is the Baby of the Year® Competition the Same as the Gerber® Baby Contest?
More Than a Baby Photo Contest
Many baby contests ask parents to upload a favorite photo and wait for the results.
Baby of the Year is not at all a contest. It is a competition that goes much further.
Once accepted, parents create a competitor profile that shares their baby’s personality, milestones, favorite activities, and what makes them unique. It’s an opportunity to celebrate everything that makes this stage of life so special—not necessarily just one adorable picture.
A Community That Celebrates Together
Unlike many baby contests that rely solely on judges, Baby of the Year allows family, friends, neighbors, and supporters to become part of the experience. As competitors advance through each round, loved ones can cheer them on by voting and sharing their profiles.
For many families, those moments become just as memorable as the competition itself.
Every Family Can Enter
One of the things that sets Baby of the Year apart from many online baby contests is that entry is free. Parents or legal guardians register with a photo of their baby (note: Photos are used only for verification and competition profile pages and are never sold, repurposed, or shared with third parties). Once accepted, they simply create a profile, upload more photos if they’d like, and share their baby’s story. Once voting opens, supporters can help them advance through the competition.
Supporting Baby2Baby
Baby of the Year isn’t only about celebrating remarkable babies. Throughout the competition, supporters may vote for free and may also cast additional votes by donations as outlined in the Official Rules.
Funds generated through previous Baby of the Year campaigns have resulted in grants benefiting Baby2Baby through Colossal’s charity grantmaking partner, DTCare. Those grants help Baby2Baby provide essential items—including diapers, clothing, formula, and other necessities—to children living in poverty across the United States.
National Recognition for the Champion
The Baby of the Year champion receives:
- $25,000
- A nationwide, multi-channel advertising campaign
- Features across The Honest Company’s marketing channels
- A Variety magazine advertorial
- National recognition celebrating their story
A Meaningful Experience for Every Family
Whether a competitor advances one round or reaches the Finals, Baby of the Year is designed to be a memorable experience.
Families often enjoy watching grandparents vote every day, friends share their baby’s profile, and loved ones rally together throughout the competition. Those shared moments become lasting memories that extend far beyond the final results.
Is Baby of the Year the Right Baby Competition for You?
If you’re looking for a baby competition that celebrates your child while giving family and friends a fun way to participate—and helping support an important cause along the way—Baby of the Year offers a unique experience.
Learn more about the competition or enter today at BabyoftheYear.org.
