One baby will appear in a national ad campaign with The Honest Company, win $25,000, and be celebrated in the pages of Variety Magazine.
Register for FreeThe Baby of the Year will appear in a nationwide, multi-channel advertising campaign reaching millions of consumers across digital, social, print, retail, and out-of-home media.
This national digital ad campaign consists of a feature on Honest's social media channels and official website, as well as social media ads featuring Honest products run through Honest's channels.
The adorable champion will also be featured in a Variety Magazine advertorial, putting them in the spotlight alongside one of entertainment's most recognized publications.
This is a once-in-a-lifetime opportunity for one tiny human to make a big impression coast to coast. One day they're mastering tummy time—the next they're making headlines.
We are proud to support Baby2Baby—a national nonprofit that provides basic essentials to over one million children in need each year. Over the last 15 years, Baby2Baby has distributed over half a billion critical items to families in need across all 50 states. The Baby of the Year competition has helped deliver a $45 million grant to further their mission.
Jessica Alba is a Golden Globe Award-nominated actress, advocate, bestselling author, Founder of The Honest Company, and a longtime Baby2Baby board member. Jessica’s passion for social justice, particularly for women and children, makes her the ideal ambassador for Baby of the Year.
As a dedicated Baby2Baby Angel, Paris Hilton is the CEO of 11:11 Media, an entrepreneur, activist, philanthropist, bestselling author, and media icon who has used her platform to champion institutional child abuse reform. Paris is passionate about protecting children's rights and ensuring every child has a safe, healthy start in life.
Jenna Dewan first captured audience attention in the hit Disney film STEP UP opposite Channing Tatum. She currently stars in The Rookie and is known for roles in Supergirl, Superman & Lois, and World of Dance. She is also the bestselling author of Gracefully You and a proud Baby2Baby Angel.
Baby of the Year isn't just about cute photos (though there's plenty of that). It's a celebration of new life, proud families, and a community coming together to support babies everywhere.
Baby of the Year invites you to witness the tiniest legends competing for an appearance in a national ad campaign with The Honest Company, a feature in a Variety Magazine advertorial, and $25,000—all while supporting Baby2Baby.
Parents submit a photo (to confirm the participant is a little human) and a short application to spotlight their tiny star. All applications are reviewed before acceptance.
Once their submission is accepted and voting opens, parents will cheer on their little one by sharing their profile and encouraging friends and family to vote.
The Baby of the Year competition celebrates remarkable babies and supports causes that help strengthen our communities.
For more than 70 years, Graco has helped parents navigate the journey of parenthood with confidence. From a baby's very first car ride to countless cozy moments at home, Graco products are designed to exceed industry safety standards, giving families peace of mind when it matters most.
See Why Parents Trust Graco
From diapers and wipes to baby shampoo and body wash, The Honest Company creates Clean Conscious® products that parents can trust. Find the perfect essentials to keep your little one happy, healthy, and thriving.
Baby Care Essentials
For over 25 years, Shutterfly has helped millions make something that means something, from photo books and holiday cards to wall art and personalized gifts. Shutterfly makes it easy to get photos off your phone and transform memories into something that lasts.
Make Something Special
Fearless and joyful, Luca is a little cutie who thrives on adventure, homemade meals, and charming everyone he meets. His bold spirit and big smiles make him unstoppable.
Sweetie-pie Sloane Maya, the "miracle baby," as coined by her loving parents, is full of sass, infectious giggles, and was born for the spotlight.
Register your bundle of joy for the opportunity to appear in a national ad campaign with The Honest Company, be celebrated in Variety Magazine, and take home $25,000.
Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Baby of the Year, Colossal offers participants the opportunity to make their mark while also making a big impact.
