$24,384,112 Granted!

Baby2Baby provides children living in poverty with diapers, clothing, and all the basic necessities that every child deserves. In the last 13 years, Baby2Baby has distributed over 450 million essential items to families in need across the country. Baby2Baby is reaching over one million children every year in all 50 states.


Learn More

The Baby of the Year

Sloane Maya

Out of thousands of competitors, sweetie-pie Sloane Maya took the tiny crown as the first-ever Baby of the Year! This “miracle baby,” as coined by her loving parents, is full of sass and infectious giggles. Sloane’s favorite pastimes are playing with her miniature schnauzer, shopping with mom, and people-watching out and about. Sloane will take home $25,000 and star in an exclusive ad campaign in Good Housekeeping as the Baby of the Year.

Presented By

Jessica Alba

Jessica Alba is a Golden Globe Award-nominated actress, advocate, bestselling author, Founder of The Honest Company, and a longtime Baby2Baby Board Member. Jessica’s activism endeavors are extensive, and her passion for social justice, particularly for women and children, makes her the ideal champion for Baby of the Year.

@jessicaalba

Sponsored By

TWELVElittle

TWELVElittle focuses on providing fashionable and functional everyday bags for the modern family. By combining creativity, quality, and innovation, TWELVElittle strives to bring a little more ease to the art of parenthood.

Learn More

Sponsored By

Newton

Newton prioritizes sleep and safety, ensuring that every aspect is designed with baby's health, comfort, and protection in mind. Crib mattresses are breathable, comfortable, washable, and hypoallergenic.

Learn More

Sponsored By

My Primary Care

My Primary Care is one of the most comprehensive and affordable healthcare solutions that provides virtual acute and primary care. Services cater to patients of all ages, including infants and babies, ensuring their specific health needs are met.

Learn More

Sponsored By

BOB Gear

Where the sidewalk ends, the adventure begins. BOB Gear makes jogging strollers and travel systems for thrill-seekers, explorers, and dreamers—family products as rugged as the places people take them.

Learn More

Sponsored By

Britax

Britax engineers products that keep kids safe, creating confidence for the road ahead. Car seats, strollers, and travel systems help families enjoy the freedom to keep moving.

Learn More

Sponsored By

L’ovedbaby

L'ovedbaby is a premium, organic-cotton apparel brand for babies, toddlers and their loving parents. Founded with a commitment to comfort, style, and sustainability, L'ovedbaby offers a wide range of soft, GOTS-certified garments thoughtfully designed to be gentle on delicate skin and kind to the planet.

Learn More

Powered by Colossal

Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Baby of the Year, Colossal offers participants the opportunity to make their mark while also making a big impact.


Learn More