Baby2Baby provides children in need with diapers, clothing, food and all the basic necessities that every child deserves. In the last 14 years, Baby2Baby has distributed over half a billion essential items to families across the country.
Fearless and joyful, Luca is a little cutie who thrives on adventure, homemade meals, and charming everyone he meets. His bold spirit and big smiles make him unstoppable. Now he'll take home $25,000 and appear in a Variety advertorial!
Jessica Alba is a Golden Globe Award-nominated actress, advocate, bestselling author, Founder of The Honest Company, and a longtime Baby2Baby Board Member. Jessica’s activism endeavors are extensive, making her the ideal champion for Baby of the Year.
Paris is a businesswoman, advocate, and mom using her global platform to uplift underserved families and shine a light on causes that matter—especially those helping babies get the best start in life.
Grammy-winning artist, devoted mom, and dedicated Baby2Baby Board Member, Kelly Rowland champions families in need and helps ensure every child has the essentials to grow up safe, supported, and ready to thrive.
Babies don't come with manuals—but parents who joined us for this competition were able to take advantage of the next best thing:
From bedtime to playtime, Little Sleepies makes buttery soft, adorable pajamas and daywear for babies and kids. Their signature bamboo fabric and thoughtful designs bring comfort, cuteness, and durability to every moment.
Luli Bebé creates luxe, functional diaper bags crafted from premium vegan leather. Designed for modern moms, their European-inspired styles combine beauty and practicality—because baby gear should be as stylish as you are.
Sweetie-pie Sloane Maya, the “miracle baby,” as coined by her loving parents, is full of sass and infectious giggles. Sloane took home $25k and starred in an exclusive ad campaign in Good Housekeeping as the 2024 Baby of the Year!
Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Baby of the Year, Colossal offers participants the opportunity to make their mark while also making a big impact.
