One tiny tot will star in a Variety magazine advertorial and crawl away with $25,000!
The Baby of the Year will appear in a Variety advertorial, the iconic magazine known for spotlighting rising stars, and receive a $25,000 cash prize. Whether it’s used for a college fund, a head start on savings, or a once-in-a-lifetime family adventure, this prize helps set one little star on the path to a bright future.
Win $25,000 Cash
Star in a Variety Advertorial
Claim the Baby of the Year Title
The top tot in footie pajamas will be treated to a professional photoshoot and appear in an advertorial on the glossy pages of Variety magazine. Since 1905, Variety has been the go-to source for entertainment’s biggest names—offering award-winning coverage and exclusive features.
With its global reach and cultural impact, Variety remains the industry’s most trusted and iconic voice, making this feature a milestone moment for one little bundle of joy.
We are proud to support Baby2Baby - a national nonprofit that provides basic essentials to over one million children in need each year. Over the last 14 years, Baby2Baby has distributed over half a billion critical items to families in need across all 50 states. The 2024 Baby of the Year competition helped deliver a $24 million grant to further their mission.
Jessica Alba is a Golden Globe Award-nominated actress, advocate, bestselling author, Founder of The Honest Company, and a longtime Baby2Baby Board Member. Jessica’s activism endeavors are extensive, and her passion for social justice, particularly for women and children, makes her the ideal champion for Baby of the Year.
Paris Hilton is the CEO of 11:11 Media, an entrepreneur, activist, philanthropist, bestselling author, and media icon who has used her platform to champion institutional child abuse reform. As a dedicated supporter of Baby2Baby, Paris is passionate about protecting children’s rights and ensuring every child has a safe, healthy start in life. Her influence and commitment make her a powerful ally in the Baby of the Year mission.
Kelly Rowland is a Grammy Award-winning artist, actress, producer, and philanthropist whose work empowers women and families worldwide. As a dedicated Board Member of Baby2Baby, Kelly is committed committed to supporting families in need and ensuring children have access to the essentials they need. Her passion for equity and heart for service make her a powerful voice in Baby of the Year.
Babies don’t come with manuals—but this is the next best thing. Parents will gain access to:
From bedtime to playtime, Little Sleepies makes buttery soft, adorable pajamas and daywear for babies and kids. Their signature bamboo fabric and thoughtful designs bring comfort, cuteness, and durability to every moment.
Luli Bebé creates luxe, functional diaper bags crafted from premium vegan leather. Designed for modern moms, their European-inspired styles combine beauty and practicality—because baby gear should be as stylish as you are.
Sweetie-pie Sloane Maya, the “miracle baby,” as coined by her loving parents, is full of sass and infectious giggles. Sloane took home $25k and starred in an exclusive ad campaign in Good Housekeeping as the 2024 Baby of the Year!
Register your bundle of joy for the chance to appear in a Variety advertorial and take home $25,000!
Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Baby of the Year, Colossal offers participants the opportunity to make their mark while also making a big impact.