One tiny tot will star in an exclusive ad campaign in Good Housekeeping magazine and take home $25,000!
The Baby of the Year will star in an ad campaign in Good Housekeeping, a beloved magazine adored by over 47M+ readers. Additionally, the winning baby will receive a $25,000 cash prize, perfect for a future college fund, setting up a savings account, or creating unforgettable family memories.
We are proud to partner with Baby2Baby, a national nonprofit organization that provides children living in poverty with diapers, clothing, and all the basic necessities that every child deserves. In the last 13 years, Baby2Baby has distributed over 450 million essential items to families in need across the country. Baby2Baby is reaching over one million children every year in all 50 states.
Jessica Alba is a Golden Globe Award-nominated actress, advocate, bestselling author, Founder of The Honest Company, and a longtime Baby2Baby Board Member. Jessica’s activism endeavors are extensive, and her passion for social justice, particularly for women and children, makes her the ideal champion for Baby of the Year.
Everyone knows having a baby is a rewarding journey filled with new discoveries every day. It can also present challenges that leave parents seeking guidance and support. Competitors will access exclusive workshops on topics such as sleep, nutrition, parent hacks, and more!
TWELVElittle focuses on providing fashionable and functional everyday bags for the modern family. By combining creativity, quality, and innovation, TWELVElittle strives to bring a little more ease to the art of parenthood.
Newton prioritizes sleep and safety, ensuring that every aspect is designed with baby's health, comfort, and protection in mind. Crib mattresses are breathable, comfortable, washable, and hypoallergenic.
My Primary Care is one of the most comprehensive and affordable healthcare solutions that provides virtual acute and primary care. Services cater to patients of all ages, including infants and babies, ensuring their specific health needs are met.
Where the sidewalk ends, the adventure begins. BOB Gear makes jogging strollers and travel systems for thrill-seekers, explorers, and dreamers—family products as rugged as the places people take them.
Britax engineers products that keep kids safe, creating confidence for the road ahead. Car seats, strollers, and travel systems help families enjoy the freedom to keep moving.
L'ovedbaby is a premium, organic-cotton apparel brand for babies, toddlers and their loving parents. Founded with a commitment to comfort, style, and sustainability, L'ovedbaby offers a wide range of soft, GOTS-certified garments thoughtfully designed to be gentle on delicate skin and kind to the planet.
Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Baby of the Year, Colossal offers participants the opportunity to make their mark while also making a big impact.